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Art Dealer / Tour Coordinator

Jennifer Bjarnason was born on the West Coast of Canada, and has been living in Michoacan since 2016.  With 32 years experience working with indigenous artists from the Pacific Northwest Coast, Jennifer's background as an art dealer is what initially brought her to Michoacan.  As she continued to explore Mexico, Jennifer opened Soul of Mexico Tours (now Copper Moon Travels) and began leading groups on adventures, from art collection tours to the monarch butterfly biosphere, and extended adventures in other regions of Mexico.  Always exploring, Jennifer is excited to be organizing logistics for new tours, and writing unique content for unusual experiences in Mexico and beyond. 

In 2019, Jennifer organized a series of art workshops around the Lake Patzcuaro region, bringing guests to traditional workshops in different villages, where they had the opportunity to work with the artists, and learn some of the skills employed for their creative process.  In 2022, Jennifer founded Fiesta for Frida, based on this concept, which became the first art-creation festival in Mexico.  The festival began as a one day event, and expanded to two days in 2023.  Though the focus of this festival is art-creation, with up to 12 artists teaching classes such as painting, popotillo weaving, ceramics, forging copper in the fire, and loom weaving, the festival also features music, theatre, traditional gastronomy of Michoacan, and artisan spirits such as local beer, mezcal, charanda and wine.  Please feel free to contact us for information about our 2025 festival!


Jennifer organizes most of our logistics, creates parties, schedules lectures, personally selects wines, mezcals and beers for special events, and even makes sauces, baked goods and other special treats for our picnics.  She looks forward to hosting you!

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